Home / Gaming / National CineMedia Launches Augmented Reality Gaming In Movie Theaters – Deadline

National CineMedia Launches Augmented Reality Gaming In Movie Theaters – Deadline


Deadline

National CineMedia Launches Augmented Reality Gaming In Movie Theaters
Deadline
“Noovie was designed around the three pillars of content, commerce and gaming, and I’m very proud to introduce the first in-theater AR gaming experience to the industry,” said Cliff Marks, president of NCM. “Noovie ARcade drives fan engagement and

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